Benzinga seeks an Events Marketing Manager with a focus on Cannabis and Fintech

Benzinga seeks an Events Marketing Manager with a focus on Cannabis and Fintech, open to Detroit, MI or remote candidates. This pivotal role requires a seasoned marketer with a minimum of 5 years’ experience, adept at crafting and executing multi-channel marketing campaigns. The ideal candidate will possess a strategic mindset, autonomy in their approach, and a passion for driving growth.

Key Responsibilities:

– Develop comprehensive marketing strategies and execute campaigns to boost event attendance and sponsorship leads.

– Craft compelling narratives to drive ticket sales for retail trading events.

– Oversee event registration and audience engagement, optimizing digital platforms for visibility and user experience.

– Monetize post-event content and enhance customer acquisition, engagement, and retention through data-driven insights.

– Drive growth by exploring and expanding marketing channels, contributing to strategic planning and identifying new business opportunities through market research and analysis.

Requirements:

– Minimum 3 years of B2C marketing experience, demonstrating revenue growth and lead generation proficiency.

– Proven expertise in B2C email marketing strategy and execution.

– Bachelor’s degree in business or marketing preferred, along with strong analytical skills.

– Track record of team development and cross-departmental collaboration.

– Familiarity with HubSpot is advantageous.

– Personal interest in the stock market is a plus.

Join us in our mission to simplify the path to financial prosperity. Compensation ranges from $72k to $105k annually. Apply now to be part of our dynamic team in Detroit or work remotely.